Are Your Websites Sitting On The Same Server?

Writing by Nick Stamoulis on Saturday, 4 of October , 2008 at 7:46 am

If you own a lot of websites then you may want to consider moving them to separate servers, especially if they are in the same niche. Google does not give the same weight to inbound links from sites in the same niche that sit on the same server. That’s because it is assumed that they are associated with each other and therefore not really “inbound”, but “crossbound.” It’s like the difference between a crosstown bus route and a charter bus from another city or town or even state. You know the bus from out of state is a visitor’s bus, but a bus you recognize as seeing every day isn’t. Google looks at servers the same way.

Let’s say that you have a website dedicate to pitching horseshoes and a blog on a separate domain name with a forum in the same niche at a different URL. That’s three domains in the same niche. You should consider putting them on separate servers and IP blocks.

I’m assuming that you’re cross linking these sites because they are related. They are in the same niche. Keep them on the same server and Google will automatically associate them. Put them on separate servers and you run a better chance of Google considering them as different entities that link to each other from separate servers and IP blocks. Google will then give greater weight to the links for search engine optimization factors.

                      Category: Inbound Links                      

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