Is The Keyword In The Domain Name Necessary?

Writing by Nick Stamoulis Tweet

After 15 years, there is still the question of whether or not keywords in domain names are effective. The argument continues. I likely won’t settle the issue here, but I’ll give my two cents worth.

There are plenty of people who say that keywords in domain names are necessary. Other people say they aren’t necessary at all you do effective branding. Then there are the people who say it isn’t necessary to include keywords in your domain name, but it is a good practice. I fall into that last category.

While I don’t think it’s necessary, I do think that putting your keyword in your domain name gives you an edge. It’s like the difference between using alt tags or not, or putting your keyword in an h1 tag or not. The more you use your keyword in your on page content, anchor text, meta tags, etc., the more of an edge you give yourself in the search engine optimization wars. And, of course, you know it will never hurt you so why not try to find a way to get your keyword in one of the most logical places?