Article Marketing Is Better Than SEO - Since When?

Writing by Nick Stamoulis on Friday, 17 of October , 2008 at 10:57 am

Peter Nisbet wrote an article that claims article marketing is better than search engine optimization. Is he right? Well, let’s take a look at his arguments:

Article Marketing is Better for Your Website Than SEO

Author: Peter Nisbet

Article marketing is better for your website than SEO. That is a fact. How many visitors do you get to your website? Hundreds every day? If so then you must be in the top 10 results on Google for your keyword on at least one of your pages.

Here is a good point. In order to get any real traffic from Google, you have to be on the first page of results. But Google isn’t the only search engine. Depending on your niche, you might actually do better in terms of traffic by being on the page 1 of MSN Live or Yahoo! If you get hundreds of unique visitors every day from each search engine because you are listed in the 3 results for several pages then you could do respectably well in the search engines. Effective SEO has positive benefits.

The vast majority of people get nowhere, and give up before giving themselves a chance, simply because they rely on organic search engine listings for traffic. Even their blogs get few visitors - if they get any. If that is you, then there is way out of this, and an easy way to get masses of visitors without having to rely on search engines. Article marketing.

True, most people give up because they don’t have the resilience and determination necessary to follow through and learn what it takes to succeed. The same person who gives up on SEO will likely give up on article marketing when they don’t see the traffic from their efforts that Peter Nisbet is pointing out will happen in this article. What he isn’t telling you is that there is a skill - both to SEO and to article marketing - that will ensure your success. Both SEO and article marketing rely on the same skill; if you don’t have that skill then you’ll fail at article marketing the same as you will at SEO. Acquire the skill and you can succeed at both as well.

This applies to the following forms of web page:

* Traditional website pages
* Blogs
* Squidoo lenses
* Facebook pages
* Myspace pages
* Any other online page that can be accessed via a URL or web address

Again, acquire the proper skills and you can make any of these tools work for you.

If you have a need for visitors to any of these pages that you run or own, then Article Marketing is your answer. You can forget search engine optimization and trying to get your web page seen on other blogs or forums. You should write articles or have them written for you. Website traffic is so easy to get using article marketing.

Never give up on SEO. Even article marketing relies on effective SEO. You are not guaranteed traffic to your website just because you write and distribute articles.

As a professional article ghost writer I have a very deep understanding of how many different people use articles in many different ways to promote their products, services, websites, blogs, lenses and WEB2 pages, and from the amount of money that many of them pay me to write literally dozens and dozens of articles, they are doing very well from it.

I have no doubt that people succeed at article marketing. But it isn’t an either/or issue. You can do both SEO and article marketing and improve your success by making them work together.

Their pages are not listed in the top 100 pages on Google for their keywords, let alone the top 10, yet they make masses of money from their sites. Why? Because they get traffic from their articles. How do they get that traffic? Forget the lies and the hype. I have read it all and most untruths come from those that don’t believe in article marketing because they have never tried it. Here is the truth of the matter.

I don’t dispute this at all. But think of how much better these webmasters would do if their websites were well optimized.

READERS

People read articles on article directories. If you write an article, or pay to have them written, and then submit them to directories, then they will be read by visitors to these directories. I have read ignorant people write that nobody reads articles on article directories, but they are talking nonsense. People do read them. I get an average of about 200 people reading each of my articles on each directory per month, and I submit two articles a week to over 50 directories - work it out for yourself.

No, on second thoughts I’ll work it out for you. That’s 80,000 readers a month. I get about 20% of readers clicking through to my website - what if you wrote one article a day (300,000)? Would that be good for you, or do you want to pass?

So Peter Nisbet gets about 16,000 visitors to his website each month from article marketing. Not bad. But what if you could add 100 new visitors per day with effective SEO. That’s an additional 3,000 visitors per month. Isn’t that better?

Yes, people read articles in article directories. But the real benefit to publishing your articles in the article directories is when publishers pick up your articles and publish them on their websites and in their e-zines. Every time that happens you get another inbound link to your website. That inbound link serves to improve the SEO to your website as well as drive traffic to it. There is a dual benefit here that Peter Nisbet isn’t mentioning. Don’t just focus on one benefit - realize them both.

CLICKS

I get links to my website from each directory. Readers can click on my article and visit my website. Readers can copy my article to their own websites, and they do, and I get clicks from their websites to mine.

Here is where Peter Nisbet is hinting at the true value of article marketing. You can get good traffic from article directories, but imagine those articles being published on other websites and getting traffic from those? One article published on a highly trafficked website with a lot of authority within your niche can drive lots of targeted traffic to your website. But you’ll also get the benefit of the inbound link and that translates into greater effectiveness of your search engine optimization efforts.

LINKS

If links are important to you, you get a link to your website from each directory to which you submit your article. You also get a one way link for each article that somebody else copies to their website as content. This happens quite frequently. For each article I write I get about 10 one way links from each of at least the five main directories I keep checking up on each month. That’s 50 backlinks a month per article. I write 2 articles a week for each of my websites. Work it out.

Now we’re talking. But understand that the search engines don’t count the back links from article directories. The traffic is good, but you don’t get credit for the links. You will get credit for every back link from another website that publishes your articles, however. Therein is the real SEO benefit.

ADVERTISE YOUR WEB PAGES

When you write articles you get to advertise at least one link, and often three, in the ‘Author’s Resource’ section of each article directory to which you submit the article. Mine go to at least 50, though generally around 400, each time.

You can use any page in any website you want, or a Squidoo lens, or any of your blog pages, a Facebook or MySpace page or any other web presence that can be accesses by means of a URL (http://www. - - -). No matter what type of web page you run, you can use article marketing to drive traffic straight to it.

To do it successfully, however, you have to know how to go about it the right way. You need to know the little tricks and tips that the internet marketers like to refer to as ‘Secrets’. It can be a lot more powerful that using SEO - in fact it generally is - but must know how to do it properly if you want to be successful. In used to pay $97 plus for SEO books or to find out how to get traffic. I do so no longer - I only need the one way, even though I can my sites listed in 2 days and get them in the top 10 these days almost at will.

Notice that he says “you need to know the little tricks and tips …” What did I say at the beginning of this blog post? You have to develop the skills. Success doesn’t come automatically.

Article marketing is better for your website than SEO - it’s also better for your blog, your lens your . . . Check it out.

Article Source: http://www.articlesbase.com/internet-articles/article-marketing-is-better-for-your-website-than-seo-587564.html

About the Author:
For details on how to use article marketing properly to drive masses of traffic to your web page, blog, lens, etc. visit Article Czar where you will find all the information you need to succeed online - and a lot more, including a few free gifts just for visiting.

Article marketing is good, but alone it is just article marketing. The preferred way to market your website or off site content is through SEO and article marketing combined. Don’t put all of your eggs in one basket.

                      Category: Link Building