Christmas SEO: Have You Started Your List Yet?

Writing by Nick Stamoulis on Sunday, 19 of October , 2008 at 6:41 am

You may think that we are in the dead heat of Halloween and that you should be putting together your Halloween SEO kit, but you’re too late for that. You should be working on Thanksgiving and Christmas right now.

To produce a successful search engine optimization campaign, where you target specific key phrases related to your niche for a particular holiday, requires some careful thought and planning. The process needs to take place well ahead of the actual holidays. You need to start the planning at least 90 before the shopping season starts.

The Christmas shopping season begins the day after Thanksgiving, which means planning for the Christmas holiday buying season should have started in late August. But that doesn’t mean you can’t start now. If you have a small SEO campaign then you can probably pull it off. Here are some things you need to think about for your Christmas SEO campaign:

• What pages will you need to update for the Christmas season?
• Will you need to add new pages to your website?
• Will your SEO campaign require pay per click advertising?
• Will you be utilizing article marketing or social bookmarking for your holiday promotions?
• What role will blogging play in your Christmas SEO campaign?
• How will your link partners help you promote your Christmas specials?

Planning for a shopping season that lasts a good 3-4 weeks is not easy. You should have a team of product and search engine optimization specialists working on your Christmas SEO campaign to ensure a successful reach into the market. And you need to start the planning now, or you just might find yourself too late for Christmas.

                      Category: SEO                      

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