Is PageRank Still Worth It?

Writing by Nick Stamoulis on Tuesday, October 21, 2008 Comments (5)

From time to time you’ll hear someone say that PageRank is no longer worth anything. Is it true?

Before answering that question, let’s first outline some things we know about about PageRank:

The higher your PageRank the better your website allegedly is

Anyone can go from a PageRank 0 to a PageRank 3

Google is still reporting it

Your registered PageRank does not reflect what your actual PageRank is today

Google reports PageRank about three months after it measures the results

People’s PageRank still goes up every time Google updates its reports

Some people’s PageRank goes down because they’ve been caught selling links

PageRank is based, in part, on the quality and relevance of inbound links to your web pages

Looking at the above facts, it would seem that PageRank matters. So why do we keep hearing people say that it doesn’t?

As far as I’m concerned, I’ll keep looking at PageRank as long as Google reports it. While there are spammers gaming the system and manipulating PageRank, I think it still is worth paying a little attention to even if I don’t bet all of my earnings on it every time I see a site ranked.

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5 Comments

Comment by Perma

Made Tuesday, 21 of October , 2008 at 1:32 pm

I agree. Who hasn’t been muscled down the SERP by a larger site with high PR. That asside, Google explicitly tells us PR makes a difference and is included in the algo (source: http://www.google.com/corporate/tech.html).

Comment by Dr.Ariffaizal

Made Wednesday, 22 of October , 2008 at 1:56 am

Sorry. After I changing my blog domain, my Page Rank drop from PR3 to zero. Then it effact to number of traffic. Page Rank is important for google SEO

Comment by Ruben Zevallos Jr.

Made Tuesday, 11 of November , 2008 at 3:11 pm

My Web site home page has PR 4, but other pages do not have much more… and I’m trying to sculp the Internal links… thanks for your insights.

Comment by Matt Inertia

Made Tuesday, 25 of November , 2008 at 9:37 am

Ive been posting a few comments threads about this very issue! Too many people seem quick to dispel one of Google key ranking factors. Its the same as people going…”Ive got this page to rank for this keyword…and its not in the title tag! Therefore title tags dont mean anything in SEO!”
Some more resources on the matter…
whiteboard-friday-whats-pagerank-got-to-do-with-it
seo-ibiza-pagerank-dead-wanna-bet

Comment by shy blogger

Made Thursday, 27 of November , 2008 at 10:20 am

I don’t know much more about Page Rank…
BUt sometimes it makes me confuse..
I’ve about 3 blog..
And the Page Rank not consisten..
I don’t know why