What Is Link Popularity?
Writing by Nick Stamoulis on Saturday, 25 of October , 2008 at 6:38 am
Link popularity is a phrase that is used to describe your website’s power according to the number of inbound links you have. There are several tools online that will measure your link pop for you and I’ll list a few in a moment. Right now, I’ll talk about the importance of link popularity.
Any time another website links to yours you get credit for the link. You might get a lot of credit or a little credit, but you’re going to get some credit. With a few exceptions.
If you are being linked to from a spam site or bad neighborhood then you may not get credit for that link, but you won’t be penalized. The search engines know that you can’t help who links to you. There’s no control in that. But link popularity measures the number - not the quality - of the links pointing in to your site.
At one point, MSN reported the links the counted, but that hasn’t happened for a while. Yahoo! seems to count every link, even sometimes internal links - that is, links that point from one page to another. Google only reports links from certain pages once and then doesn’t report them again, but may still give additional credit for the links, though the credit is somewhat diminished.
That’s a quick overview. Keep in mind that link popularity is measured for each page of your website and not the website itself. When you check link popularity for your site’s domain name then you are checking the link pop for the index page, or home page. Usually, that page has the highest link popularity, but not always. It depends on your site and whether you’ve been successful in getting other webmasters to link to your internal pages.
Tools that will report your link popularity include:
There are more link popularity tools out there, but these three are perhaps the most popular and sufficient for your needs.
Category: Link Building
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