What’s More Important: Links Or Keywords?

Writing by Nick Stamoulis on Saturday, 25 of October , 2008 at 1:17 pm

When it comes to SEO there are primarily two content factors you should consider: Links and keywords.

Those are not the only search engine position factors, but they are the broad categories of content factors. Links, of course, refer to the actual link structure of your website and inbound links to your site from other sites on the web. Keywords refer to the words in your content, but not just any word. Keywords themselves are like anchors - they keep your content from floating adrift and hold it down to the actual subject matter of the page.

How well you manage links and keywords pretty much determines how well you succeed at search engine optimization. It’s not all on page. Much of it is also off-page. Keywords and links, for instance, can work together to produce effective anchor text for your inbound links. If you perform your link building tasks effectively then you’ll see that your anchor text can be quite instrumental in helping you achieve the rankings you are looking for. But … that’s just one factor.

Bottom line: Manage your keywords and your links for maximum performance. Don’t let them manage you.

                      Category: SEO                      

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