SEO Is A Lot Like Life

Writing by Nick Stamoulis ShareThis

This morning I talked about keywords and how they are not the most important thing in the world. Important, yes. But not everything.

I’d like to elaborate on that a little more. Search engine optimization is a bit like life. You learn as you go.

New webmasters tend to focus so much on attaining search engine results that they forget about the customer. You have to create a positive user experience. That’s what it’s all about. Search engine robots are not going to buy your widget. If you have a No. 1 listing and no customer then what has it gained you?

Yes, good listings in the search engines can get you traffic, but well-written web pages that speak to your target audience will keep them there. Unless you are reaching your target market right where it triggers their emotions and gets them involved, you probably aren’t going to sell much. Well optimized or not.