Can SEO Be Used For Branding

Writing by Nick Stamoulis on Tuesday, 28 of October , 2008 at 1:50 pm

Search engine optimization has both a bad rep and a salvation complex. Spammers, black hat SEOs, and other types of vermin have given our industry a bad name and many business owners are leery of anyone claiming to use SEO for better business. On the other hand, many of us have proven that SEO works when does correctly and ethically. But it can it brand your business?

I think it can. In fact, I know it can. The Brick Marketing blogs have done quite well as a branding item and we rank well for our keywords on just about every blog in the family. But understand that effective SEO isn’t sales. There is a limit to how far it can take your business.

A No. 1 listing in Google, for instance, doesn’t mean you’ll make any amount of money. You might get a lot of traffic from your listing, but in order for that traffic to convert you’ll have to sell to it and that means writing website content that closes sales. Branding, however, is about image. And when it comes to creating a positive image for your business, you should start by defining what you want that image to be. Then you should deploy every asset and strategy at your disposal - SEO included - to create that image. Successful branding, even branding that uses good clean white hat search engine optimization, should lead to closing sales.

                      Category: SEO