How Supporting A Candidate Can Win New Clients

Writing by Nick Stamoulis Tweet

SEO cuts a lot of ways. If you write a blog, for instance, you don’t have to do every single post on a niche-related topic. You should a lot within your niche because, well, it’s just common sense. If your blog is about milk-based products then you’d better talk about milk-based products a lot or no one will take you seriously when you do. But that doesn’t mean that you can’t veer from your primary path from time to time.

Politics is something that most people really care about. It is political season. Why not endorse a candidate on your blog and give the reasons why you support that candidate. When you do this you are giving your readers a little bit of your personal values and you can do it such a way that it doesn’t turn people off. Steer clear of the controversies and stay on the positive aspects of your candidate’s views rather than the negatives of the candidates you don’t like. But be sure that you search engine optimize the post so that you garner the search engine benefits to draw in people interested in that topic.

When you SEO your political endorsement, pick a key phrase that you want to target. Don’t use the candidate’s name because that’s what most people use. There is a lot of competition there. Instead, pick a phrase that is associated with that candidate and target that phrase. For instance, Barack Obama’s campaign slogan is “Change We Need”. John McCain has often referred to himself, and has been referred to by others, as a maverick. These are phrases that are less popular than the candidates’ names but that are popular enough that people will search for them. You want them to find your post.

While you try to optimize your blog post to reach a political audience, keep in mind that your audience also consists of people who are potential customers. Don’t talk down to them or insult their intelligence. Keep it short, simple, and focused on the positives – then move on to the niche-related business without further ado.