Map Spam – Can Google Kill It?
Local search is growing into its own, which means that there is going to be a growing threat of spam. You'd think that Google, as long as its been the top dog in search, would have figured out a way by now to pre-empt spam and address the issues before the pop up. I guess that would be too much to ask. This blog post describes a new phenomenon in map spam. While it hasn't been a huge problem - yet - the potential is there. And if you are one of the victims discussed in this blog post then you probably do - and should - see it as a big problem. A 30% loss in profits is a big deal no matter CLICK HERE TO READ MORE...
SEO Is A Lot Like Life
This morning I talked about keywords and how they are not the most important thing in the world. Important, yes. But not everything. I'd like to elaborate on that a little more. Search engine optimization is a bit like life. You learn as you go. New webmasters tend to focus so much on attaining search engine results that they forget about the customer. You have to create a positive user experience. That's what it's all about. Search engine robots are not going to buy your widget. If you have a No. 1 listing and no customer then what has it gained you? Yes, good listings in the search engines can get you traffic, but well-written web pages that speak to your target audience will keep them there. CLICK HERE TO READ MORE...
How Many Keywords Do You Need?
Keyword density is a term you'll hear a lot when it comes to learning how to do on-site SEO. Honestly, too much is made of it and I'll tell you why. SEO is not about how many times you can stuff a keyword into your content. It IS about how well you let your human visitors and the search engines know what your site, and each page on your site, is all about. The search engines analyze over 150 different criteria when they determine page rankings in their SERPs. Each criteria has its own weightiness in the algorithms used to rank pages. For instance, keyword usage is just one criteria. It may have more weight than something like alt tags, but a bit less weight than, CLICK HERE TO READ MORE...
Young Liberals Are More Likely To Know SEO
According to Aaron Wall, who is quoting Bill O'Reilly making fun of Jon Stewart, who has no clue that his primary audience is the lazy slacker market, young liberals are the biggest segment of content producers online. And if that's true, young liberals must be hip to SEO. Right? Well, I don't know how true that last statement is, but does anyone really care how liberal or conservative the creator of a website's content is? If it's optimized improperly is Google going to flag it as the right wingnut site so everyone will know which shade of red or blue it is associated with? Obviously, I'm making light of the lightheartedness of the Bill O'Reilly and Jon Stewart exchange, and it makes no CLICK HERE TO READ MORE...
Is Your Website A Malicious Malware Haven?
The Google Webmaster Central blog paints a vivid picture of an innocent website that gets mixed up in bad company and becomes the carrier of malicious malware. Could that happen to you? Sure. I think it could, and if you don't take precautionary measures it just might. Here's a little snippet of what Google had to say: The good news is that your grandmother is still kind and loves turtles. She isn't trying to start a botnet or steal credit card numbers. The bad news is that her website or the server that it runs on probably has a security vulnerability, most likely from some out-of-date software. That vulnerability has been exploited and malicious code has been added to your grandmother's website. It's most likely CLICK HERE TO READ MORE...
What’s More Important: Links Or Keywords?
When it comes to SEO there are primarily two content factors you should consider: Links and keywords. Those are not the only search engine position factors, but they are the broad categories of content factors. Links, of course, refer to the actual link structure of your website and inbound links to your site from other sites on the web. Keywords refer to the words in your content, but not just any word. Keywords themselves are like anchors - they keep your content from floating adrift and hold it down to the actual subject matter of the page. How well you manage links and keywords pretty much determines how well you succeed at search engine optimization. It's not all on page. Much of it is also off-page. Keywords CLICK HERE TO READ MORE...
What Is Link Popularity?
Link popularity is a phrase that is used to describe your website's power according to the number of inbound links you have. There are several tools online that will measure your link pop for you and I'll list a few in a moment. Right now, I'll talk about the importance of link popularity. Any time another website links to yours you get credit for the link. You might get a lot of credit or a little credit, but you're going to get some credit. With a few exceptions. If you are being linked to from a spam site or bad neighborhood then you may not get credit for that link, but you won't be penalized. The search engines know that you can't help who links to CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
