How Google Analytics Can Help You Optimize Your Website
Google Analytics is a free web-based metrics solution offered by Google. You can use Google Analytics to help you optimize your website. You'll have to insert the Google Analytics code into the page of your website so you can traffic important details about traffic and entrance / exit pages. Three important tools that are a part of Google Analytics, which can help you optimize your website, are: Entrance Sources Entrance Keywords Site Overlay All three tools can be found under the Content tab in Google Analytics. Entrance Sources First, check your entrance sources. Where is your traffic coming from? If you see more of your traffic coming from other websites and social networks than from search engines then it could mean that your pages are not optimized well enough to receive the CLICK HERE TO READ MORE...
Article Marketing Is Better Than SEO – Since When?
Peter Nisbet wrote an article that claims article marketing is better than search engine optimization. Is he right? Well, let's take a look at his arguments: Article Marketing is Better for Your Website Than SEO Author: Peter Nisbet Article marketing is better for your website than SEO. That is a fact. How many visitors do you get to your website? Hundreds every day? If so then you must be in the top 10 results on Google for your keyword on at least one of your pages. Here is a good point. In order to get any real traffic from Google, you have to be on the first page of results. But Google isn't the only search engine. Depending on your niche, you might actually do better CLICK HERE TO READ MORE...
Webmaster Tools Now Warns Of Website Security Issues
If you log into Webmaster Tools and you are running an older edition of WordPress on your blog or maybe even an older version of a CMS then you'll see a warning sign telling you that you may have website security issues. I like that. What this tells me is that Google believes website security is important. Not only is it important from a webmaster's point of view, where if you don't upgrade to the newest software, the fact that Google Webmaster Tools is now warning webmasters of potential security holes means that it is possible that weaker security could affect your authority rating, search rankings, or PageRank. Do I have proof of this? No. But I'm just speculating that if Google deems it important enough CLICK HERE TO READ MORE...
Is It Better To Upload Videos To Your Website Or Embed Them From YouTube?
A lot of people are uploading videos to their website now. Some, in fact it is likely most, people are uploading videos to YouTube then embedding them on their website or blog. But is this good for SEO? Well, if you embed a video from another website onto your website then you don't really get any benefit from that. The video file actually resides on another server and since the search engines don't crawl those videos you don't get any on-page contact benefits. Even if you add the proper tags to the video then the benefit will go to the website that has the content on its servers. For search engine optimization, it is better to actually upload the video to your own website and allow other CLICK HERE TO READ MORE...
What’s The Most Important Aspect Of SEO?
Depending on who you talk to you'll get at least a dozen answers to this question: What's the most important aspect of SEO? Is it links? Keyword density? Content? Site architecture? CSS over tables? Believe me, I've heard all of this and more. The people who say that link building is the most important aspect to search engine optimization do so on the basis that link building drives traffic and increases PageRank, plus boosts your search rankings. The keyword density people say that keywords on your web pages are what feed the search engines. The content disciples claim that "Content is King" and that's all that needs said, as if it is a foregone conclusion. Site architecturists believe that internal link structure gives search engines CLICK HERE TO READ MORE...
Was Your Website Penalized Or Subject To
A Natural Ranking Wave?
The Google Cache has a great blog post on reasons sites and web pages get banned from the search engines and other search engine optimization related penalties you might encounter. The blog post also talks about what you should do if each penalty happens to you. But are you sure you were penalized? We often hear website owners complain that they've been penalized when in fact they've just suffered from a natural decline in search rankings. It happens every day. On any given day you may rank higher or lower for a specific search term. Each page fluctuates daily. In fact, several times throughout the day. You could be on page 1 now and fifteen minutes later fall to page 2. There's nothing to be CLICK HERE TO READ MORE...
PageRank Sculpting: Necessary Or Not?
Google Webmaster Central says PageRank sculpting isn't necessary. Rand Fishkin, on the other hand, says it works. Who should we believe? To put it into perspective, let's clarify each position in their own words. First, GWC: Q: What about using rel="nofollow" for maximizing PageRank flow in my internal link architecture (such as PageRank sculpting, or PageRank siloing)? A: It's not something we, as webmasters who also work at Google, would really spend time or energy on. In other words, if your site already has strong link architecture, it's far more productive to work on keeping users happy with fresh and compelling content rather than to worry about PageRank sculpting. (emphasis mine) Now, Rand Fishkin: Does PageRank Sculpting Matter for My CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
