Do You Need SEO In A Recession?
When the economy turns sour just about every company starts to cut expenses and usually the first thing that goes is the one service where the perceived value is less. Search engine optimization is one of those services that could be threatened by the recession. I would strongly caution against cutting back on your SEO for your business. Companies that I've seen do that have in the past regretted it. Typically what happens is they'll see their search rankings decline. After dropping off the first page they'll see fewer and fewer visitors to their websites and that will result in fewer conversions and less overall sales. Almost always these customers restart their optimization and they have to claw their way back up the search engine ladder CLICK HERE TO READ MORE...
Do You Have A Twitter Landing Page?
I heard of a good idea yesterday for you Twitter people. You know how your Twitter profile will only let you post 140 characters? Expand your profile by building a Twitter landing page on your website and link to it from your profile. The benefits to doing this are two-fold: Increased traffic to your website from Twitter Increased followership on Twitter If you optimize your landing page well for keywords related to your niche - not your name - then you'll get additional search traffic to your Twitter landing page. You can even optimize it for Twitter related keywords in addition to your niche keywords. But the search traffic will help you build followers on your Twitter account. Make sure that you have a Twitter "Follow Me" button on CLICK HERE TO READ MORE...
How Much Keyword Density Is Enough?
One of the discussions that new content writers like to engage in is the keyword density discussion. Somewhere along the line someone told them to make sure their keyword density was at least 1% and not more than 7%, or something like that. Is there any truth to it? Not really. What's really important to getting rankings in the search engines is not how many times you use a keyword in your content, but where you use your keyword and how you use your keyword. In terms of search engine optimization, one keyword placed in the title of your content - an h1 tag at the top of the page - is worth about half a dozen of the same keyword filtered throughout your content. That's CLICK HERE TO READ MORE...
Live Search Now Detects Malware
You know when you search Google and you get a little red note above a search listing that a particular listing may contain malware or other malicious software? Well, Live Search is once again catching up to Google in another area. It is now able to detect malware on your website and any website you link to. That's good news for searchers, but it's also good news for webmasters. You may inadvertently include malware on your website in a number of ways. If you borrow a script from another source and fail to clean it properly then you could be feeding your site visitors with malicious code and that's bad. But now you can have that detected by the search engines, both Google and MSN Live CLICK HERE TO READ MORE...
Error Codes: What Are They?
If you're browsing the web and you click a link that takes you nowhere, you're likely to be hit with an error page. The most popular error page is the 404 page, but it's by no means the only one. Here are some error pages that you are likely to find and that you might be interested in customizing for your own website to be more helpful to your site visitors: 401 Error - This error code is to tell visitors they do not have the proper authorization to view a certain page. If you have a membership site and an individual tries to access a page that requires signing in and their username and password are incorrect then you might deliver a 401 error. 403 Error CLICK HERE TO READ MORE...
301 Vs. 302 Redirects: What’s The Difference?
There are two types of redirects that you need to be familiar with as a webmaster: Permanent redirects and temporary redirects. 301 redirects are the permanent kind and the most often used. 302 redirects are the temporary redirects. Here's when you should use them: 301 Redirect - The permanent redirect is best used when you are redesigning your site and you want all of your URLs on one domain name to point to all of the corresponding URLs on another domain name. For instance, you could redirect all traffic from http://www.mydomain.com to http://mydomain.com and if you use the 301 redirect then you are sending all of your traffic to the new domain name on a permanent basis. Another benefit to this type of domain name is CLICK HERE TO READ MORE...
Can You SEO Press Releases?
Let's say you have an event coming up and you want to promote it online. Can you write a press release and optimize it so that it ranks in the search engines? Yes you can. In fact, optimizing a press release is much like optimizing anything else - website, article, blog, etc. You have to have the right amount of keywords in the right places, links, etc. The first place to optimize your press release is in the headline. Make sure you write an attention-grabbing headline that uses your keyword and put the keyword near the beginning of the headline. Also, write a killer first sentence using your keyword and sprinkle the keyword throughout the press release too. Links are not essential, but if you're going CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
