SEO Vs. Social Media

Writing by Nick Stamoulis on Wednesday, 5 of November , 2008 at 4:22 pm

It’s amazing, but online marketers are still arguing about which is better - SEO or social media. I don’t know why it has to be either/or. Why can’t it be both?

Well, it should be. Marketers need to learn to make SEO and social media work together. They’re two different tools with two different purposes and learning how to make both work for you is key to being successful online.

SEO, or search engine optimization, is the practice of building a website that ranks in the search engines for keywords that you want to target. Social media is not SEO, but it can have SEO implications and knowing how to fit it into your overall marketing plan will serve you well. When you optimize for social media you are trying to build relationships based on trust with people you will likely never meet in life. Knowing what social media users want versus what search engines and searchers want is the first step to integrating the two strategies for maximum marketing mojo.

The next time you hear two online marketers arguing over whether SEO or social media is better, give a soft response: “I use both quite effectively.”

                      Category: Social & Viral Marketing                      

No comments yet.