Google Analytics Upgrades To Cadillac Status

Writing by Nick Stamoulis Tweet

Google Analytics recently added a couple of new features that are incredibly useful. The first feature is a motion chart. If you are a new user of Google Analytics you may not have this feature yet, but if you’ve had an account for a while then you’ve likely got it. Summarily, motion charts allow you to see statistics trends in video so that you can actually see the trending in action. It’s a pretty cool feature and you can learn more about it at the Google Analytics Blog.

There are also two other features that are in beta: Custom Reporting and Advanced Segments.

With custom reports you can define the statistics that are important to you. If you run multiple PPC campaigns and use a landing page for both PPC and organic search then you can use custom reporting to segment your statistics and break it down even into geographic targeting. There is no real limit to what you can do with custom reporting.

Advanced Segments is a feature that allows you to group certain types of visits together. For instance, visits where a site visitor stars a conversion process then backs out could be grouped together in one segment. This allows you to break down your marketing to individual and more specialized segments. Again, there is no limit to how you can use this feature for your website.

If you are not using Google Analytics then I highly recommend that you start today.