How Social Networking Builds Inbound Links

Writing by Nick Stamoulis on Thursday, November 13, 2008 Comments (1)

Inbound links are a great source of link building pride. When you get new inbound links those translate into link popularity and higher search rankings. Typically, social networking is not thought of as link building activity. That’s because the social networks themselves do not offer link juice apart from your profile. But you should think of your social networking as link building too.

Chances are your networking friends have websites. As you get to know more webmasters within your niche you will develop relationships and boost each other in ways unimaginable. One of those ways is through link partnerships. There is no limit to how social networking can benefit you in your web business. Relationships can lead to partnerships, new inbound links, guest blogging positions, referral networking, and all sorts of other arrangements. When you build solid relationships with people online they will benefit you, but you must be willing to give of yourself selflessly for the benefit of others. When you do, the Law of Reciprocity returns that in your direction. Social networking can lead to an increase in inbound links through indirect marketing.

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1 Comment

Comment by Clark Taylor

Made Tuesday, 16 of December , 2008 at 9:56 am

I disagree with the statement that “social networks themselves do not offer link juice apart from your profile”.

By being active (adding connections, joining groups, answering questions, etc, etc) in your network you are creating more links to your profile. In fact a recent Business Week article talked about how Google was working on a new system to quantify your personal social networking worth by looking at the popularity of all of your social profiles. Sounds a little scary but is probably similar to assigning PageRank to you as a person.