Is Article Marketing Dead?

There’s a nasty rumor going around that article marketing is dead. But is it?

I don’t think so. In fact, I think article marketing is still one of the best ways to build links over time. Of course, like all things, article marketing and the way it is done has changed and will continue to change. That doesn’t mean it is dead.

The purpose for relevant and useful article marketing is to build inbound links to your website and drive traffic to you most important pages. You can do that through article marketing if you approach it with the right frame of mind. Stay away from anything that looks like spam and focus on delivering real value to your readers and potential customers. Long live article marketing.

November 18, 2008
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4 Comments
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Link Building

4 Responses to “Is Article Marketing Dead?”

Charles Chua C K says:

December 18, 2008 at 7:23 pm

I enjoy reading your short but punchy article.
Content is king. Article writing and mareking is forever.
Dale says:

December 19, 2008 at 2:34 pm

I feel like you only wrote half of this article. What is the right way to do article marketing?

It might be better for readers if you write fewer blog posts with more substance. Of course you’re the SEO expert, so maybe you’ve got the right blogging strategy for SEO.
Nick Stamoulis says:

December 19, 2008 at 3:24 pm

Dale, sorry you didn’t think this post had substance. What is the right way to do article marketing? Let me repeat myself:

The purpose for relevant and useful article marketing is to build inbound links to your website and drive traffic to you most important pages. You can do that through article marketing if you approach it with the right frame of mind. Stay away from anything that looks like spam and focus on delivering real value to your readers and potential customers.

In summary, don’t spam and provide value.
Dave Abernethy says:

December 31, 2008 at 11:45 am

I agree the point about quality – why would anybody want to read or copy and use an article that is rubbish?