Which Part Of SEO Is Most Important?
Which part of search engine optimization (SEO) is most important? Well, it likely depends on who you ask, but just to be clear, all aspects are important. But which aspect of SEO you emphasize at any given time might be different based on what your website needs to succeed.
Before I go on, let me identify the different aspects of optimization that you should keep in mind:
- On-site keyword management
- Internal link structure
- Website template and design
- Inbound link building
- Miscellanous issues
This is a little bit different kind of list than what you are typically used to seeing when this topic is discussed among industry professionals, but the fundamentals are there. On-site keyword management is necessary for high rankings. That doesn’t mean spamming the search engines by repeating your keywords over and over again. It does mean optimizing your web pages for keywords using density, tags, and other elements that assist web pages with ranking based on keyword usage (alt tags, page titles, heads and subheads, etc.).
Internal link structure refers to site navigation, but it also includes in-text links that may not be included in your navigation menu.
Design concerns are also important. Which codes do you use? How much of the code is on your page versus in a separate folder on the server? These are very important concerns to look at from a design and optimization perspective.
And link building. Much is said of link building. Often too much. But it is necessary for helping you get your pages ranked and moving up in the search rankings.
Which of these is most important? I still think on-site keyword management is the most important aspect of SEO. At certain times you may put more emphasis on internal link structure, inbound links, or design, but on-site keyword management will always be necessary. Without it, it won’t matter how well you do everything else, your SEO will be sub-par.
7 Responses to “Which Part Of SEO Is Most Important?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Well, for me, we have to focus greatly on building competitive keywords and links–I think these are the most important. Precisely because, major search engines like Google employs algorithm/spider that is based on keywords and links and it plays an important role in optimization.
For me the most important part is link building.
So I’m assuming that you’d build links to a blank page then?
As far as the SEO things are concerned The most vital part is the domain name itself. If your domain name itself is a highly searched keyword then naturally your website will have more chances to get indexed faster comparing to other complicated domain names.
All very valid points, great post nick. As we can all see there is no one element that is considered the most important to everyone, but they are all important in their own way.
I would agree that on-site keyword information, and the rest of your listed elements are on point. To the comments about the domain name being the most important, I would agree that the domain name is also very important, but I wouldn’t say that is the most important. If you rely on a keyword rich domain name alone, you are in for dissapointment when competing against the site that is actively collecting quality backlinks, building content, and is optimized.
Of course all aspects are important. Whithout a good design, website structure, relevant keywords u will never reach SEO success but for me the most important thing is link building.
For me, the most important thing in SEO is link text on the inbound links a.k.a anchor text. This is the main influencer that bring out site ranking high on natural search.