Tracking For Adobe Flash Video

Writing by Nick Stamoulis Tweet

Ever wonder how many people are watching your videos and responding to the offers directly from the video? Well, now you can. Google Analytics has announced tracking for Adobe Flash.

From the looks of things you’ll be able to use the Google Analytics tracking code to keep track of several stats regarding your videos including

• Embeds
• Microsites
• Widgets
• Flash-based games

That’s good news.

What you’ll be able to know about the people watching your videos include

• How many
• Are they targeted?
• Is the video marketing working?

In other words, you’ll be able to know if your online videos are leading to conversions. If not, how can you change that? That’s powerful information and I think it will increase the number of the people who start using online video to promote their brands.

The tracking code will track more than just Adobe Flash, and this is perhaps the best news about Google Analytics’ announcement. The formats supported are

• Flash visual component
• Flash AS3 library
• Flex MXML component
• Flex AS3 library

Plus, the tracking code is open source so it just keeps getting better! If you’ve been daydreaming about the ability to track your video marketing campaigns then now’s your chance. Have at it.