Advanced Segmentation In Google Analytics

Writing by Nick Stamoulis on Friday, 21 of November , 2008 at 9:28 am

Google Analytics just keeps getting better and better. The Google Analytics blog recently announced that it has added advanced segmentation as a feature. The implications for usage and reporting here go far beyond what is amenable to running a PPC campaign. You can also segment your organic traffic.

What is a segment? Here’s a good definition straight from the Google Analytics blog:

Usually, it refers to a subset of visitors whose behavior you would like to see and analyze.

So if you want to segment your visitors into paid search and organic search and then break each of those down into traffic that has converted to sales, that’s advanced segmentation. You can see whether your organic search campaign is converting more visitors or your PPC campaign is converting more. With that level of analysis available to you, you can do some awesome planning and tweaking to your search engine marketing efforts. Don’t you agree?

The benefits to advanced segmentation are humongous. The problem for most small businesses will be in finding the time to learn all the new features and how to use them. That’s why it may be in your best interest to hire a professional to assist you. Let them handle the advanced segmentation details so you can focus on what you do best.

                      Category: Analytics