Quick Tip: Plurals Vs. Singular Forms Of Keywords

Writing by Nick Stamoulis on Sunday, 23 of November , 2008 at 3:03 pm

Don’t assume that if you use the singular form of your keyword that it will also cover the plural. That is likely not the case. I have tested this several times. You can rank well for the singular form of a keyword and not so well for the plural. If you really want to rank well for both then you should target both simultaneously. There are several ways you can do that:

• You can make one your primary keyword and the other your secondary
• You can use a blog to target each keyword in separate blog posts over a period of time
• You can use articles to market your website and use each keyword as anchor text in your author resource box links
• Similarly, in your directory submissions and other link building campaigns, use both keywords as anchor text
• You can build separate landing pages for each keyword

However you decide to do it, make sure that you use both plural and singular forms of keywords.

                      Category: Keyword Research                      

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