Google’s Search-Based Keyword Tool: A Nice Way To Find Missed Opportunities

Writing by Nick Stamoulis on Tuesday, 25 of November , 2008 at 9:26 am

Thanks to Josh Fialkoff for commenting on yesterday’s post about Google’s Search-based keyword tool.

This tool is mostly good for using to optimize your pay-per-click campaigns, but you can use it for search too. What it does is analyze your website, or specific pages on your website, to help you uncover keywords that you can target but may not be targeting. In other words, you can discover missed opportunities.

What you do is type your website URL into the first field and your most important keywords into the second field. The tool works best if you limit your keywords to a tight keyword group then the Google Search-based Keyword Tool will return a list of related keywords that can target. Those keywords may or may not be a part of your current search marketing campaigns and it’s a limited list, not exhaustive. But it can be useful in helping discover new keyword phrases you currently are not targeting.

If you find a phrase or two that you can capitalize on, build a new landing page and start a new PPC campaign.

                      Category: Keyword Research                      

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