Can You SEO Press Releases?
Let’s say you have an event coming up and you want to promote it online. Can you write a press release and optimize it so that it ranks in the search engines? Yes you can.
In fact, optimizing a press release is much like optimizing anything else – website, article, blog, etc. You have to have the right amount of keywords in the right places, links, etc.
The first place to optimize your press release is in the headline. Make sure you write an attention-grabbing headline that uses your keyword and put the keyword near the beginning of the headline. Also, write a killer first sentence using your keyword and sprinkle the keyword throughout the press release too.
Links are not essential, but if you’re going to include links (and I recommend that you do) then make sure that you include the right number of links. Don’t overdo it. And make sure that they point to the right websites and web pages. You’ll also want to include your keywords in those links to get the anchor text. As you can see, all the same rules for SEO apply to press releases so just follow the rules of good clean white hat search engine optimization and you should do fine.
2 Responses to “Can You SEO Press Releases?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Could you explain your view on content duplication. You do a press release and distribute it via an online PR feed, it gets picked up and placed elsewhere. Of course it’s the same as the original that you sent. Can it effect your ranking if google for example has not indexed your site beforehand and doesn’t know which page went up first?
I have not seen any real issues with content duplication issues with the distribution of a press release online. I would say a good policy is if you send out a release, don’t also add it on your website under a “news” or “pr” section and you should be fine…