Local SEO For Small Businesses: Links Or Keywords?

Writing by Nick Stamoulis

Small businesses trying to gain an advantage with local SEO should think about their efforts in more than simple terms related to keyword usage. Keywords are important, yes, they aren't the only things that are important. There are essentially aspects of each web page that you need to consider to improve your local SEO efforts. On-page content Meta tags Internal link structure In addition, off-page link building should be a serious consideration. Besides niche-related keywords, it is important to narrow down your geographic place of business. Where do you conduct business. Where are your customers located? Is your business a state-wide business, a regional business, or a city or county business? Make sure you cover that in your local SEO efforts. When it comes to targeted search engine marketing CLICK HERE TO READ MORE...

November 2, 2008
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SEO

3 Things You Must Do When Changing Domain Names

Writing by Nick Stamoulis

If you are moving your website for any reason - changing hosts, seeking branding benefits, to make your URL more memorable, or ________________ (fill in the blank) - then there are some things that you should definitely do to make your change go more smoothly for yourself and for your loyal readers. The top 3 things on that list are: Implement universal 301 redirects Contact your top referrers Create custom 404 pages When you create your 301 redirects don't just redirect all of your old pages to your new index page. That will turn your readers off and you'll lose some business as your visitors won't go searching for the corresponding page they found in the search engine. Rather, do a 301 redirect on each page to the corresponding CLICK HERE TO READ MORE...

Halloween’s Over, Thanksgiving SEO Time

Writing by Nick Stamoulis

Now that Halloween is over, you can start preparing your SEO team for Thanksgiving and Christmas, the busiest time of year for most retailers. Though, admittedly, the two holidays may be suitable for two different types of merchants. If you do a lot of business around Thanksgiving and sell products related to the Thanksgiving holiday then you are almost too late, but not quite. Now is the time to start preparing and selling for the turkey-related holiday. That means ham, yam, and cranberry sauce vendors can have an SEO good time. But even if you're not in the food business you can capitalize on Thansksgiving by offering your holiday specials and making it easy for your customers to shop on your site. Make sure you optimize your CLICK HERE TO READ MORE...

November 1, 2008
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SEO

Can You Target Locally And Globally Simultaneously?

Writing by Nick Stamoulis

Companies that want to market themselves both locally and globally may ask if they can do this simultaneously. The answer is yes, but there is an effective way to go about it. I would not try to do both on the same web page. National companies that do local geo-targeting do so as a campaign. They do not abandon their national, or global, marketing efforts, but rather integrate the local versions of them into their overall marketing plans. At least, that's the way successful marketers do it. The question is, how do you do that? First, pick the keywords you want to target at the local level Secondly, pick the target markets you want to explore Then build landing pages for each market for each set of keywords CLICK HERE TO READ MORE...