Happy New Year From Search Engine Optimization Journal

Writing by Nick Stamoulis

Search Engine Optimization Journal wishes all our readers a Happy New Year. If you haven't made your resolutions yet, feel free to tell us what they are here on our comments thread. But before you do, read our New Year's resolutions for 2009. We aim to increase the search positions and sales for all of our clients We will stay on top of the latest techniques and employ them when necessary We will only recommend the very best optimization tools and products We will become the go-to place for SEO knowledge and consultation We will strive to build better relationships Ethics, ethics, and more ethics! Go ahead, tell us your New Year's resolutions for 2009. Add them to the comments stream CLICK HERE TO READ MORE...

How Many SEOs Does It Take To Rank A Web Page?

Writing by Nick Stamoulis

Are you game for a good joke? Here goes: How many search engine optimization experts does it take to rank a web page? Answer: Only 1; you'll never find two SEOs who'll agree on anything. OK, it may not be funny, but there is some element of truth to it. There are thousands of search engine optimization consultants out there and you'll be hard pressed to find a few who will agree on every aspect of SEO. In fact, sometimes it is difficult to find two SEOs that agree on any aspect of SEO. That's why I always caution against working with two SEOs at the same time. There are business people who shop around for a service by having two or more service providers work a CLICK HERE TO READ MORE...

How One WordPress Plugin That Can Help You And Your Commenters

Writing by Nick Stamoulis

Everyone these days seem to be interested in more opportunities to gain traction with SEO and link building while the search engines seem to be getting stricter with their policies. If you are a blogger using WordPress to manage your blog content then you should know that commenters leaving comments on your blog posts will get no link juice unless you change the links to dofollow links. WordPress is defaulted at nofollow on the comment links. A dofollow link is one that passes link juice while a nofollow link doesn't. What that means is you'll get credit from the search engines, Google primarily, for your links. That translates into a higher PageRank and better authority and could lead to higher search rankings. WordPress has a plugin CLICK HERE TO READ MORE...

Web Presence Optimization: What’s In Store For Search In 2009?

Writing by Nick Stamoulis

It's the time of year when everyone starts making their predictions for 2009. While I'm not going to recap every prediction on the Web, I would like to highlight one prediction I found interesting. Mediapost predicts this for 2009: Search engine optimization is shifting, from a focus of entirely maximizing a site's rank in the engines, to maximizing a site's reach across all the top-ranked listings on a search engine's results page. While many consumers go directly to a marketers' site, which should be positioned as prominently as possible in search engine results pages, many more consumers reach marketers through intermediary properties. These include blogs, social networks, photo sharing sites, Twitter, Wikipedia, and countless other social sites that tend to rank increasingly well in CLICK HERE TO READ MORE...

The Power Of Secondary Keywords

Writing by Nick Stamoulis

Do your web pages have secondary keywords or do you optimize for a single keyword on every page? Do not overlook the power of a second keyword. Secondary keywords are like back up bouncers. You may not need them, but if you do they are there and ready for the punch. And when they punch they tend to knock you out. They are really powerful and easy to implement into your search engine optimization strategy. The secondary keyword should never be used more than your primary keyword (hey, that's why it's secondary, right?). But you should use it to "back up" the primary keyword. In fact, in many places on your web page where you use your primary keyword, it's a good idea to follow up with CLICK HERE TO READ MORE...

Squidoo Optimization: Is The New Wave?

Writing by Nick Stamoulis

Link building has been around for a long time. There are, of course, various ways to go about building inbound links for you website. No one way should be the only way. Every webmaster should seek to get links from a variety of sources so that your link portfolio is diverse and not too narrow. Squidoo can help you do that. First, Squidoo offers a way for you to earn extra income through AdSense. That may very well be a way to go for you. But don't discount it as a way to build your SEO links. Squidoo itself is about search engine optimization. When you build a new Squidoo lens it should be around a single topic that you optimize well and as you do CLICK HERE TO READ MORE...

How Anchor Text Can Make Or Break You

Writing by Nick Stamoulis

Some of you will remember the day when you could Google "miserable failure" and be taken to the White House website bio of President George W. Bush. It's called Google Bombing and it was all too real, and worked like a charm. Web pages were ranking for keywords that didn't even appear on the page itself. All because of the anchor text of the links pointing in. Anchor text is the text that is used within a hyperlink from one page to another. The best way to link from Page A to Page B is to use the primary keyword that appears on Page B as your anchor text. That anchor text goes a long way to ensuring that you rank highly for your CLICK HERE TO READ MORE...

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