Has SEO Hit The Mainstream?

Writing by Nick Stamoulis on Sunday, December 7, 2008

A recent article in Marketing Pilgrim says SEO is hitting a bubble even as the rest of the economy is going south. Is it true?

Well, I certainly think demand for SEO services has improved and will continue to improve. As more and more companies go online to do business and learn the ways of the Internet, the need for excellent SEO will increase and as this need increases, a demand for qualified professionals will increase as well. In this type of business environment, scammers are notorious for attempting to make a dollar off of a boom. Unqualified and untrained money-grubbers seek to take advantage of the naive and unitiated with good sales skills and poor skills of the trade.

That means consumers of SEO services have to be on their guard. It also means that many optimization firms will grow more by word of mouth than by traditional organic search. Bob, who owns a printing business, will tell Sue’s Florist that Such-and-Such SEO Company is the one who helped her achieve high rankings. And this is the way you want it to be. Even online, word of mouth trumps good search engine optimization, but that doesn’t mean that search engine marketing in general isn’t necessary.

Category: SEO

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1 Comment

Made Wednesday, 14 of January , 2009 at 10:29 am

Could not agree more - just a few minutes ago I got an email forwarded to me with this in it: “I will get your message (web site), on PAGE ONE, with natural listings on all of the major search engines at an affordable cost” Page one of what and for what terms? ARGH! I get so frustrated as folks get sucked into these ripoffs and then we wonder why we get confused and skeptical prospects who want more promises. Got to love it - keep on plugging perhaps we need to figure out a better way to police ourselves than just buyer beware.