Is SEO Enough To Sell Your Services?

Writing by Nick Stamoulis Tweet

If you spend enough time in SEO circles you’ll hear people talking about search rankings, PageRank, and search engine algorithms. Is it enough to rank in top 3 at Google or is there more to this SEO game?

In a word, ranking well in many niches is a reward for itself, but it won’t sell your services. Good copywriting sells services and good copywriting entails more than search engine optimization. It also means using the right emotional trigger words and getting people to take the action you want them to take. SEO is only a part of the equation.

When it comes to selling, truly selling, you can’t sell yourself short. Sure, you can hire an old SEO hack, but at the end of the day all you’ll have is a website that ranks well. What you really want is a website that ranks well and converts traffic. If you can convert traffic then you can say that your website is a success. Having a high PageRank, hitting No. 1 in Google, high traffic counts, or excellent Alexa rankings are all false measures of success.

You want to optimize your website for the major search engines, don’t get me wrong. But it’s more important to convert traffic to sales.