The Power Of Secondary Keywords

Writing by Nick Stamoulis ShareThis

Do your web pages have secondary keywords or do you optimize for a single keyword on every page? Do not overlook the power of a second keyword.

Secondary keywords are like back up bouncers. You may not need them, but if you do they are there and ready for the punch. And when they punch they tend to knock you out. They are really powerful and easy to implement into your search engine optimization strategy.

The secondary keyword should never be used more than your primary keyword (hey, that’s why it’s secondary, right?). But you should use it to “back up” the primary keyword. In fact, in many places on your web page where you use your primary keyword, it’s a good idea to follow up with the secondary keyword in near proximity behind the primary one. And note that your primary and secondary keywords are for pages, not sites.

To make the best use of your secondary keyword, place it near the end of your page title and head (because your primary keyword should be at the beginning). Also place your secondary keyword near the end of your first and second sentences (again, your primary keyword will be at the beginning). While your primary keyword should be used on average once per paragraph, or once every 100 words, throw your secondary keyword in to your page content about half as often.

Make sure that your secondary keyword compliments your primary keyword in subject. In other words, if your primary keyword is automotive services, don’t make your secondary keyword flowers. They don’t belong together. Your secondary keyword could be carburetor adjustment, tire rotations, or something else related to automotive services.

And that’s about it in a nutshell. Throw in a secondary keyword and see what happens.