How Social Network Profiles Help You In The Search Engines
Did you know you can own the top 10 search engine positions for your name or brand simply by filling out social networking profiles? It's true. Join a couple of dozen social networks and remain active in them and that's mostly all it takes to have your name or brand appear in the top search results at Google. Some of the social networks whose profile pages rise to the top quickly include: Digg Facebook LinkedIn Mixx StumbleUpon Yahoo! Answers Folkd MySpace SocialSpark BlogCatalog YouTube Vimeo MyBlogLog Even social networks that offer nofollow tags except in the user profile will often rise to the top of the search results for user names, but almost all of them will rise faster to the top of the search results the more active you are on them. If time is a factor and CLICK HERE TO READ MORE...
Where Should You Put Important Links?
Eye tracking experts have figured out where people's eyes naturally navigate to when they first land on a web page. Webmasters can use this information to their advantage in several ways. If you know that more eyeballs will see the top left corner of the page, for instance, then you'll get more clicks on your ads if you put one in that location. The same principles hold true for links. Let's say you've built a web page that links to three other web pages on your website. Where do you place your links? First, you should identify those parts of your web pages that are most viewed by the most people. Generally speaking, the top of the page is preferred because you'll have more eyeballs "above the CLICK HERE TO READ MORE...
One Title Change That Can Boost Your Search Rankings
So many webmasters think that if they slip a keyword into their page title then all that's all there is title optimization. But that's not true. In fact, if you move your keyword to within the first three words of your title then you'll do much better in the search engines. It may seem like such an insignificant search engine optimization related change, but the benefits are huge. Move that keyword from the last place of your title to the first and see what happens. Here are three different sets of page titles. Notice that the first one in each case places the keyword at the end, but the one that actually does better in the search engines is the one with the keyword near the CLICK HERE TO READ MORE...
Does Auto-Translate Maintain Your Keyword Density?
A friend asked the question, "If I use one of those auto-translate software packages to translate my website into another language, will my keyword density still be the same?" Well, first, I'd be careful with auto-translate programs because they do not always translate a sentence correctly. When you move from English to many other languages, the sentence structure changes and most of those auto-translate programs translate text word for word, which isn't helpful to readers in the translated language. That said, yes, your keyword density should remain the same if your translated keyword is the same as the English equivalent. A second issue with this, however, is that the translated keyword for your web page might actually be different in order to communicate what you want to CLICK HERE TO READ MORE...
How To Increase Search Ranking By Killing Your Web Pages
Here's a great tip from Rand Fishkin. Find multiple pages on your website that rank for a single keyword and redirect the lower ranking ones to the higher ranking one. You can find those pages by Googling "keyword site:yourdomain.com". You can then redirect the lower ranking pages for that keyword to the highest ranking one. Let's perform an example. Let's say your keyword is "auto parts store". If you have three pages ranked on Page 1 of Google for that phrase, let's say in positions 3, 5, and 9, then you can redirect those pages at positions 5 and 9 to the the URL that is in position 3. You do this with a 301 redirect. The effect will be any traffic you get on CLICK HERE TO READ MORE...
Google And DMOZ: A Love Affair Gone Cold?
Even while DMOZ is congratulating itself and giving kudos to its best editors, Google is saying that it doesn't need to rely on The Open Directory Project any more for its information. Does this mean the love affair is over? I think it does. One of the reasons that Google rose to prominence so fast in the late 1990s and early part of this century is because it relied so heavily on DMOZ for information about websites it was indexing. But somewhere along the line DMOZ got flooded with webmaster applications, and if you've been following the drama for the past four or five years, webmasters have largely lost faith in the directory. But earlier this year DMOZ set about to change CLICK HERE TO READ MORE...
Merry Christmas And May All Your SEO Be Right
It's late in the day on Christmas Eve and Brick Marketing would like to wish you and yours a very Merry Christmas. We will take Christmas Day off and come back on December 26th bright and cheery (and probably hung over). If you plan to work on Christmas Day (I know all you single guys out there are planning to spend half your day building the next big thing) then take some time to read some of our back posts. Keep an eye on solid search engine optimization principles and build for the future. Until the day after Christmas, Merry Christmas and may all your SEO be CLICK HERE TO READ MORE...




