Why Blogging Is Good Business
A recent survey shows that 75% of businesses believe that a company blog is the most useful social media for their business. There is a good reason for that. No. 1, a blog allows you to communicate directly with your customers. But there is one thing that can make your company blog an even better lead generation tool. Write a blog without this one thing and you might increase your business. Write a blog for your company and include this one thing and you are almost guaranteed to increase your revenues. So what's that one thing? Search Engine Optimization. Yes, I'm talking about search engine optimizing your blog posts. If you optimize each blog post that you write for your company for specific keyword phrases then CLICK HERE TO READ MORE...
Domain Name Speculation: Worth Your Time? Money? Business?
The dot com marketing is saturated. It seems that all the best domain names using that TLD have been used up. Of course, due the evergrowing and changing nature of the web, there will always be domain names that pop up on the radar screen as valuable and untaken. But the longer we go on the way we have, the less likely that is to occur. It has some people speculating that other TLDs may become valuable in the future. One of the domain names being talked about as a potential haven for investors is .travel. That could be because everyone in every country has an interest in that subject. But will it ever catch on the way that .com has? One sure way to CLICK HERE TO READ MORE...
Two Ways To Build Strong Anchor Text Links
There are two ways that you can use inbound link anchor text to help you push your web pages up in the search engine rankings. Both ways are viable, but which one you choose depends on whether you are just starting and have no rankings at all or whether you have existing pages that are beginning to rank for terms that you didn't expect to rank for. Anchor Text Trick No. 1 - This method is for new websites with no rankings yet. You know which pages you want to rank for which keywords. If you built your pages correctly, each page on your website should have at least two keyword phrases that they could rank for. It's better if there are three or four keyword CLICK HERE TO READ MORE...
Should You Use A Subdomain For Marketing?
There is no doubt that root domains are better for search engine results than subdomains, but can subdomains benefit you at all? I think so. One reason you might want to use a subdomain for your search engine marketing and optimization for your product or service is because you have captured a search phrase and you are getting enough traffic for that phrase and a high enough search engine listing that you've realized it's a valuable phrase. Google will only rank one page per domain for any particular keyword at one time. That pretty much locks you out of any future first page results for that same key phrase unless you do it on another property. Since subdomains can often be seen by the search engines as CLICK HERE TO READ MORE...
Why .EDU Links Outweigh Your Cousin’s Trackbacks
Everyone seems to be in the market for high authority back links. That's good because there are a lot of them out there. But what exactly is a high authority back link? The link building part of search engine optimization has been around long enough for most people to have read up on it enough to know that you should be seeking high PR links from relevant websites within your niche. But to be honest with you, high PR links from sites outside of your niche are good links just as well. But .edu links, are they worth it? Well, in a word, yes. Google favors links from sites with high authority within their niche. The thing about .edu sites is that they are educational institutions. CLICK HERE TO READ MORE...
Google Analytics: Follow Your Visitors’ Navigation Patterns
Google Analytics has a cool feature that I thought I'd share with you. It allows you to see at a glance where your visitors have been on your website. You can follow their navigation from entrance to exit, seeing each page's bounce rate and entrance and exit links at a glance. Here's how you access this feature in Google Analytics: Log in to Google Analytics account Click on the account and website you want to analyze Scroll down to the Content Overview box and click "view report" Click on the Navigation Summary link Here you can see what percentages of your visitors entered any particular page on your site and what percentage came to each page from previous pages. You can also see how many visitors exited from each page CLICK HERE TO READ MORE...
Analytics Trends: What Should You Measure?
You already know why it's important to look at your trends in analytics. But which trends are important? In a word, it depends on what type of site you are running, but there are certain trends that should be important to every webmaster. Bounce rate is generally thought of as an important metric. That is true for the most part but if your site is an AdSense site then you'd expect that your traffic is going to show up, click and ad and leave. Bounce rate might not necessarily reflect the important details for your site in that case so understand that there are exceptions to every rule. Nevertheless, there are some important metrics to follow. I recommend that, for most websites, you should pay attention CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
