How User-Generated Content Can Boost Your Rankings

Writing by Nick Stamoulis Tweet

User-generated content is one of the most powerful ways to grow your business online. Every time a user, whether it be you or a member of your community, adds new content to your site, they are making your site more sticky and crawlable by the search engines. Each new piece of content invites the search engine bots back to your site to crawl it again. And if you have a lot of content on a single page then that page becomes more sticky and crawls up the search engine rankings, especially if users are using your keywords.

But what kind of user-generated content should you have? There are many types of user-generated content that can benefit you. Here are just a few:

• Forum
• Comments
• Social bookmarking
• Articles
• Blog
• Wiki
• User-generated video
• Podcasts

Each of these types of user-generated content has its own purpose and search engine optimization and marketing releated benefits.