Outbound Links Are Important Too
Writing by Nick Stamoulis on Wednesday, January 7, 2009
Much is said of inbound link building. Lord knows, we’ve done our fair share here at SEO Journal. But what about outbound links. Do those count?
Yes, in a word, outbound links are important too. But you have to consider, with outbound links, that every one you have an exit for your visitors and an invitation to go somewhere else. But outbound links can be good for search engine optimization too. You have to weigh the costs against the benefits.
When you link out to other sites within your niche, keep in mind that visitors to your site consider that an endorsement. So do the search engines. It helps those other sites, but it also helps you because the search engines see it as a willingness to participate in the wider web rather than closing yourself off as a cyberhermit. The downside is you could be linking to the competition.
Nevertheless, competitive issues aside, outbound links pass on relevance. A link to a complimentary site within the same niche shows the search engines that you care about providing value to your readers. That translates into being a more authoritative source. And search engines like authorative sources. The question for you is, which sites in your niche do you want to link to and where do you want to place those links?
Category: Link Building
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