How A Widget Can Push Your Website Up In The SERPs

Writing by Nick Stamoulis

There are many places to go online to build a widget. Even Google is in the widget business except that the search engine calls them gadgets. Whether you use a widget or a Google Gadget, by using this social tool you can can build back links to your website or to any web page that you desire. Widgets are great for aggregating blog content as well.

So what do you widgets do for your search engine optimization efforts? Quite simply, they allow you to build back links effortlessly. There are a number of ways to build a widget that benefits you, but one that provides at least one link to your web property is desirable and if it contains useful information that others will value then they’ll put the widget on their sites too. The more people you have using your widget, the more back links you build. Make sure each link in your widget uses valuable anchor text for your site. If you use a widget properly to build back links, those back links will be very valuable and affect your search engine optimization strategy

One Response to “How A Widget Can Push Your Website Up In The SERPs”

  • Craig says:

    Hi Nick,

    This is interesting, but do you have any examples of widgets because it seems like a good idea to put one on your site but I’d have no idea how or what it meant!

    Thanks.

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