Why Deep Linking Is Better Than Home Page Linking

Writing by Nick Stamoulis Tweet

Everyone knows you have a home page. They can find it easily. But deep links are a lot more productive and effective in link building than home page links for a few reasons:

• You can target specific kewyord phrases instead of the broad sitewide term
• It is easier to push your internal pages up in the site rankings with long-tail keyword phrases
• Links to multiple pages looks more natural than a bunch of links to your home page
• Visitors can find your home page’s URL by typing it into their browser windows but they’ll have a more difficult time remembering your page permalinks for internal pages
• Internal pages typically cover a more specific topic that is relevant to a user’s needs

When you start your link building campaign as part of your search engine optimization efforts, try to figure out what the best anchor text is for each of your internal pages. Come up with about 10 different anchor text phrases. Vary your anchor text for each of your internal pages and do as much deep linking as you can from a wide variety of sources. You’ll see much better results overall in your link building efforts.