How Site Search Can Help You Optimize Your Website

Writing by Nick Stamoulis Tweet

In “Five Questions To Ask of Your Site Search Data“, Avinash Kaushik tells you why you want to add Site Search to your website. He hints at the nitty gritty, but he doesn’t say it outright, so I will. Site Search can help with the onsite search engine optimization. And it’s a real simple process.

First, you want to add Site Search to your site. Not every page. You don’t want it on landing pages where you intend to convert your traffic to sales. But you want it on most of your other informational pages. After some extended usage you want to check your Site Search stats to see how people are using the tool on your site. One of the things you want to look for is search queries – which specific search queries are you seeing?

Don’t concern yourself at first with whether visitors are finding what they are looking for. Just make a list of the top queries. After you’ve got enough statistics to track the trends, see what the top trends are over a month-to-month period. After about three months you’ll want to see which search queries are not being answered by your site. Those are the keywords you need to focus on.

Take your top search queries that are not being answered adequately by your site and build optimized web pages around those specific search phrases. Make sure you treat those pages like landing pages and monetize them in some way. You should see an increase in your site’s revenue soon.