Two Ways To Build Strong Anchor Text Links

Writing by Nick Stamoulis Tweet

There are two ways that you can use inbound link anchor text to help you push your web pages up in the search engine rankings. Both ways are viable, but which one you choose depends on whether you are just starting and have no rankings at all or whether you have existing pages that are beginning to rank for terms that you didn’t expect to rank for.

1. Anchor Text Trick No. 1 – This method is for new websites with no rankings yet. You know which pages you want to rank for which keywords. If you built your pages correctly, each page on your website should have at least two keyword phrases that they could rank for. It’s better if there are three or four keyword phrases per page. Target those desired keyword phrases and build your links with those phrases as your anchor text.
2. Anchor Text Trick No. 2 – This method is better if you’ve got pages that already rank but rank for keywords that you didn’t expect them to rank for. This happens and it’s nothing to fret about. Typically, you’ll find yourself on page 2 or 3 of the search engines for these key phrases, but if you build some inbound links with the right anchor text then you can push those pages up to page 1. Target those unexpected key phrases by using them as inbound link anchor text and watch your pages rise in the search engines.

How long each of these methods takes to achieve the goal depends on several factors. How many sites are competing against you for your chosen key phrases, what the authority and age of those sites are, etc. But if you are diligent and work your optimization hard then you can increase your rankings with a little link anchor text targeting.