Why Blogging Is Good Business

Writing by Nick Stamoulis Tweet

A recent survey shows that 75% of businesses believe that a company blog is the most useful social media for their business. There is a good reason for that.

No. 1, a blog allows you to communicate directly with your customers. But there is one thing that can make your company blog an even better lead generation tool. Write a blog without this one thing and you might increase your business. Write a blog for your company and include this one thing and you are almost guaranteed to increase your revenues.

So what’s that one thing? Search Engine Optimization.

Yes, I’m talking about search engine optimizing your blog posts. If you optimize each blog post that you write for your company for specific keyword phrases then you stand a much better chance of gaining leads through your blog. The search engine optimization gets you better rankings so that you can attract the kind of customers that you want to attract from your marketing efforts. A blog is the best targeted and one of the most cost effective marketing tools on the planet.