Are Directories Still Worth The Link?
Back in the day, webmasters would scour the web looking for directories where they could submit their website and get a link back. It worked like a charm as many of the websites were able to rank highly for their key terms just by optimizing well on site and developing a good link building strategy that focused a great deal on directories. Many webmasters built links through hundreds of directories and did well. Does this strategy still work? The short answer is, No. Directory links are still valuable as part of your off site search engine optimization and long term link building strategy, but not as valuable as they used to be. You'll still get good credit for many directory (though not all), but if you CLICK HERE TO READ MORE...
Use Analytics To Improve Your Organic SEO
Avinash Kaushik has written one of the best manifestos on analytics that I've read in recent memory. His nine point checklist is awesome and I've got to say that when I read it I come up way more short than I want to. There is some really awesome stuff in there! I specifically love Point #7: Search, Organic, Get Good At It. This should be a gentle reminder that all web business begins with organic search. You may use analytics heavily for PPC, and you should, but how well do you use it for organic search? Here are three ways that you can use analytics to improve your organic search campaigns and search engine optimization efforts: Learn and Know Your Top Search Queries (from Avinash): CLICK HERE TO READ MORE...
The Definitive Guide To SEO For Google
If you're looking for the definitive guide to good search engine optimization techniques for Google then there is only one source that I'd recommend. It's a free source. Anyone can use it. Anyone can download it. It's easy to understand and you can get it right now. At Google. Yes, it's called The Search Engine Optimization Starter Guide and it was published in November 2008. Fairly new, right? So you'd think it would have the latest information available, right? It does. And even better, it contains all the old tricks too. That's because optimization has changed relatively little in 15 years, but Google tells you everything you need to know to get started with a solid search engine optimization strategy for your website. Notice that it CLICK HERE TO READ MORE...
Is SEO Dying?
Here's another article in the old SEO is dying debate. Like Peter Da Vanzo, I'm a little bit tired of the stale arguments that say search engine optimization is going to die. I also agree with De Vanzo that SEO will continue to change, but its death is nowhere near. Here's a great snippet from the article: I've written a lot about the importance of holistic strategy. Your aim should be to sell something to people - be it an opinion, a product, a service. All your endeavors should support this goal, and most of the time, that means doing the basics well - make your site crawlable, well linked, and solve a genuine problem for people. I think this is the part that a CLICK HERE TO READ MORE...
How Site Search Can Help You Optimize Your Website
In "Five Questions To Ask of Your Site Search Data", Avinash Kaushik tells you why you want to add Site Search to your website. He hints at the nitty gritty, but he doesn't say it outright, so I will. Site Search can help with the onsite search engine optimization. And it's a real simple process. First, you want to add Site Search to your site. Not every page. You don't want it on landing pages where you intend to convert your traffic to sales. But you want it on most of your other informational pages. After some extended usage you want to check your Site Search stats to see how people are using the tool on your site. One of the things you want CLICK HERE TO READ MORE...
Should You Use Dynamic URLs?
On this blog we've recommended in the past that webmasters seek to use static URLs instead of dynamic URLs on their websites. But in a blog post in September last year Google appears to be saying (if you're not careful in the interpretation) that this advice is wrong. Specifically, here's what the Google Webmaster Central Blog had to say about the subject: It's quite hard to correctly create and maintain rewrites that change dynamic URLs to static-looking URLs. It's much safer to serve us the original dynamic URL and let us handle the problem of detecting and avoiding problematic parameters. If you want to rewrite your URL, please remove unnecessary parameters while maintaining a dynamic-looking URL. If you want to serve a static URL instead CLICK HERE TO READ MORE...
How To Get Quick Backlinks And Create A Buzz
In the old days of search engine optimization the gurus would write an article and submt it to hundreds of article directories in hopes that webmasters, e-zine editors, and other publishers would pick up the article and publish it sending traffic and high quality backlinks in the author's direction. Well, the article directories still exist and you can still submit your articles to them, but if you get any traffic and/or back links it's a slow process. Sometimes a very slow process. Today, you can actually get better, higher quality links much faster and get loads more traffic in the process by doing article marketing in another way. What you do is write an article highly optimized around your keyword and include an author resource box just CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
