Managing Your Reputation Online: 3 Web Sites To Quickly Bolster Your Online Reputation
By Jori Ford (www.chicagoseopro.com), Chicago SEO Strategist/Consultant Are You In Control of What Your Potential Customers Are Seeing? These days, just about everyone has an opinion, and every good business person knows, word of mouth goes a long way, and a bad review can go even further. Protecting your reputation and managing what users see is a daunting task, but here are 5 web sites that upon being indexed, can catapult those not so friendly reviews or misrepresentations of your brand down to pages that searchers never go to. Top 3 Sites To Help Manage Your Business Reputation Online 1. LinkedIn.com - LinkedIn provides individuals and companies with profiles pages and tons of established reputation, so simply creating a linked in profile can add another CLICK HERE TO READ MORE...
Can PPC Increase Your Search Engine Rankings?
I've spoken to several webmasters who believe that more traffic to your website increases your search engine rankings. Google keeps saying that PPC advertising doesn't influence search rankings. Technically, they're being truthful when they say this. What they mean is, if you advertise through Google AdWords you will not see your web pages rise in the organic search index due to your AdWords campaign's direct influence. But if you run a successful AdWords campaign and drive enough targeted traffic to your web pages you could very well see your site rise in the search rankings. This is how PPC can indirectly influence your search rankings. But the real key to increased search rankings is more complicated than that. Google looks at a number of factors for CLICK HERE TO READ MORE...
Load Time: How External Files Can Make Your Site Load Faster
Load time is a significant measure for webmasters. You don't want your visitors showing up to your site and waiting as it loads. Most visitors won't stick around long enough to see how long it takes. You we essentially have about 5 to 7 seconds to get their attention. If that time is spent loading your website then you lose that visitor. Also, website load time can play a role as part of your long term search engine optimization effort as well. There several ways to increase your load time. Making your images smaller will help. Decreasing the number of images you have on your web pages will help. But one very important way to increase your website's load time is to put extensive code CLICK HERE TO READ MORE...
Use AdSense To Optimize Your Web Pages
One way to tell if your web pages are optimized for the keywords that you want them to be optimized for is to put AdSense ads on those pages. AdSense is placed on your web pages by Google based on the keywords that the search engine robots finds in close proximity to the ads. That does not necessarily mean that each ad will be relevant to all the content on your web page. But if you place AdSense units on several different sections of your web pages and check on them at different times of the day, you'll find some very telling stories. No. 1, if every AdSense ad on your page is non relevant to the content that you want to be found for then CLICK HERE TO READ MORE...
Why Oddball TLDs Aren’t Totally Useless
It's almost common knowledge that .com, .net, and .org TLDs are preferable to other TLDs if you want to rank in the search engines. But that doesn't mean that oddball TLDs are totally useless. They still provide some value for business and for search engine optimization efforts. I'm talking primarily about country code TLDs - .pn, .me, .cc, etc. These TLDs may rank well in their countries and regionally, but overall, they don't do well globally. That's why you don't really want your primary website to be one of these TLDs. But you can use these TLDs for link building. I've noticed that the links that come from .pn, .me, and other nontraditional TLDs actually are powerful links. They may not carry authoritative weight the same way CLICK HERE TO READ MORE...
3 Types of SEO And When To Employ Them
Search engine optimization comes in different flavors. Which type to use for your website depends on what your goals and aims for your site are. Here are three different types of SEO and when you should use them: Reputation Management - Reputation management is optimization that is identity focused. You want to protect a name or a brand so the keywords that you target are related to the brand name, corporate name, or personal name whose reputation you are managing. It should start the moment you realize you have a brand or a name to protect and is ongoing. Keyword-Targeted SEO - This is traditional SEO. You want to build a website that attracts targeted traffic through the search engines and social circles that your target audience CLICK HERE TO READ MORE...
The New Browser War
If you remember the browser war of the 1990s (before the search engine optimization even existed :o) between Internet Explorer and Netscape Navigator then you know how vicious it got. And you also know who won. Well, I think we are now entering the next browser war. Call it Browser War 2.0. Here are the players IE8 Mozilla Firefox Flock Google Chrome So far, the major players are Firefox and IE. Most people are using Internet Explorer, but there is a growing interest in Firefox and the more familiar people become with browsing the web and building web business the more popular Firefox becomes. Firefox is used by the development community in large measure because of its open source nature and ability to adapt to development application environments. The social CLICK HERE TO READ MORE...










