Image File Formats: PNG Wins The Load Time Contest
When it comes images on your website, whether you use a .jpg, .gif, or .png doesn't matter with search engine optimization. You're going to use an alt tag and search engines can't crawl the images anyway, so you're much better off using the smallest image possible, which improves your load time. And that helps search engine optimization. So image size definitely is an SEO factor. .JPG is the big loser in load time. If you have a lot of images on your website then you are killing your load time and that's going to hurt you in the rankings. But if you convert your .jpgs to .gifs or .pngs then you'll improve your load time tremendously. The only time I'd suggest using .jpg for your image CLICK HERE TO READ MORE...
There Is More To Social SEO Than Profile Links
Just as social bookmarking can help you build links back to your website, social networking can do so as well. In fact, it is pretty much common knowledge that social networking profiles are good sources for links for the long term ongoing link building aspects of search engine optimization. But why stop there? When you use social bookmarking sites like Digg and Mixx (and of course quite a few others), one thing to keep in mind is the social voting aspect of the service. Simply submitting your content might get you a link, but a lot of votes on your content will gain some search traction. Your social networking works the same way, but slightly different. With social networking sites link LinkedIn and Facebook you are not CLICK HERE TO READ MORE...
Yahoo! Links Vs. Google Links
Google pretty much created link popularity. Before Google, no one cared about inbound links except for traffic purposes. But the other search engines have caught on and now all of them include link analysis in some form in their web page ranking algorithm. I find it interesting to compare Google data with Yahoo! data for a number of reasons. Any time I check my link popularity, the first thing I notice is that I have a few links counted at Google and a lot of links counted at Yahoo! When I go to look at the links, I see that Google shows me one link from each domain and usually not much more. Yahoo! however shows me a lot of links from the same domain. Yahoo! CLICK HERE TO READ MORE...
Is SEO Spam Worse Than Social Spam?
Proponents of the new Web or those who like to push social media as replacing search engine optimization like to point out that SEO is so easily gamed. And social media isn't? Let's be fair (and frank). Anywhere there are humans there are people who are doing something wrong. But you'll likely find others are trying to do it right. That's the way it's always been. Is SEO more easily gamed than social media? No. It is gamed a little differently and it frustrates searchers when they search for information at their favorite search engine only to be faced with spam. I understand. But I really don't think search engine optimization spam is any worse than social spam. Do you? When it comes right down to it, CLICK HERE TO READ MORE...
How To Get Indirect Back Links From Yahoo!
I've noticed over and over again that Yahoo! is a bit more liberal than Google in its link credit practices. But Google, unfortunately, doesn't report every link it credits. I think that is because they want to protect their algorithm somewhat and not let out their secrets. There are some really smart search engine optimization experts out there who can figure out how Google gives link credit if the information if made available. Yahoo!, however, works a little differently. Yahoo! will give you link credit for a single link in your blog's sidebar for every post you make. So if you post every day for a year and you have one link back to your website from an offsite blog, Yahoo! will likely register you with CLICK HERE TO READ MORE...
Facebook Pages: One More Optimization Tool
If you haven't guessed it already, Facebook pages are great opportunities to increase your Internet presence mainly because you can optimize the pages just like any other web page - and they show up in the SERPs. Facebook pages have advantages over the traditional Facebook profile. No. 1, there is no limit to the number of fans a page can have. Your Facebook profile, on the other hand, is limited to 5,000 fans. While Facebook profiles often show up in SERPs, the do so mainly for the names of account holders so they make great reputation management tools, but you can optimize your Facebook pages around specific keywords. That means you can make a list of your important keywords and optimize Facebook pages around those keywords CLICK HERE TO READ MORE...
Matt Cutts To The Quick: What Should Google Do About Webspam?
Matt Cutts is asking what the Google webspam team should focus on. He's getting quite a few responses to the question and you'd think there'd be more thought put into some of them. For instance, here's the second comment on the blog thread: I think a paid link reporting firefox plugin would be helpful. Right click on the suspect link, select report and report - the plugin could then pass you extra detail like the location on the page, etc, and might save your team time and encourage more reports. Perhaps this commenter isn't aware that Google isn't responsible for creating Firefox plugins. Or maybe they expect Googlers to stop what they are doing and start creating them. Come on, how about a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
