How A Widget Can Push Your Website Up In The SERPs

Writing by Nick Stamoulis

There are many places to go online to build a widget. Even Google is in the widget business except that the search engine calls them gadgets. Whether you use a widget or a Google Gadget, by using this social tool you can can build back links to your website or to any web page that you desire. Widgets are great for aggregating blog content as well. So what do you widgets do for your search engine optimization efforts? Quite simply, they allow you to build back links effortlessly. There are a number of ways to build a widget that benefits you, but one that provides at least one link to your web property is desirable and if it contains useful information that others will value then CLICK HERE TO READ MORE...

Can Social Bookmarking Push Your Website Up In The SERPs?

Writing by Nick Stamoulis

I've read in some places where Digg has actually helped certain bloggers achieve Page 1 listings in Google, both at Digg and on their blog. I concede that this is possible, but why? Furthermore, the question of the hour is, can this happen with other bookmarking sites? I'm not sure that I buy that Google treats Digg differently than other social bookmarking sites for search engine optimization and link building. It may offer some relevance to Digg due to its age factor and optimization practices, but if other social bookmarking sites were in equal in both regards then they'd enjoy the same favored status. I think the issue is with Google's algorithms. But what exactly is "the issue"? I think it's two things: The inbound link factor CLICK HERE TO READ MORE...

How Varying Your Anchor Text Can Improve Your Authority Score With Google

Writing by Nick Stamoulis

Google didn't create back links, but Google was the first search engine that ranked web pages based on the number and type of back links it attracted. To this day, Google's ranking algorithms are based, at least in part (and I'd like to add it's a large part), on back links. Even other major search engines have followed suit and now include some analyzation of back links in their ranking algorithms. Of course, over time, Google has refined its back link algorithm in particular and its search engine optimization ranking algorithm in general. Instead of just counting links as Yahoo! appears to do, Google actually looks at a number of factors related to links and judges those links based on an unknown scale of value (It's CLICK HERE TO READ MORE...

Outbound Links Are Important Too

Writing by Nick Stamoulis

Much is said of inbound link building. Lord knows, we've done our fair share here at SEO Journal. But what about outbound links. Do those count? Yes, in a word, outbound links are important too. But you have to consider, with outbound links, that every one you have an exit for your visitors and an invitation to go somewhere else. But outbound links can be good for search engine optimization too. You have to weigh the costs against the benefits. When you link out to other sites within your niche, keep in mind that visitors to your site consider that an endorsement. So do the search engines. It helps those other sites, but it also helps you because the search engines see it as a willingness to CLICK HERE TO READ MORE...

Link Diversity: What’s It Mean?

Writing by Nick Stamoulis

Do you have diversity in your link portfolio? Do you even know what that means? Let's define it. Link diversity is one of the most important principles to keep in your search engine optimization arsenal. What it means is, instead of focusing on high PageRank, relevant websites within your niche and building links from those sites, you branch out and seek links from a variety of sources. A good, diverse link portfolio should include links from as many different types of sources available. Here are some suggestions: High authority sites within your niche Low authority sites within your niche High authority sites outside of your niche Low authority sites outside of your niche Social bookmarking sites Website directories Blog directories Blog comments and trackbacks Forums Wikis Variation in link anchor text Links from multiple TLDs Forum directories Anywhere you can CLICK HERE TO READ MORE...

Networking Lives On For Boston SEO Services

Writing by Nick Stamoulis


Click here to check out
The Cambridge Search Engine Optimization Meetup Group! By Brian Hawkins Affiliate Marketing Manager for Pingo’s CLICK HERE TO READ MORE...

Does Google Friend Connect Improve Your Search Rankings?

Writing by Nick Stamoulis

I think Google Friend Connect kills the old argument between search engine optimization and social media. You know, the one about whether one is more powerful than the other, more necessary. SEOs have argued that SEO is like free advertising and that no one should ignore it. Social media marketers have argued that the Web, by nature, is social and therefore social media interaction is natural and normal. Both, of course, are right. Google Friend Connect, however, may very well change the nature of that argument. Chris Lang wrote a great blog post about how Google Friend Connect increases your RSS subscriptions. I don't know if that's true as I haven't tested it, but if it is then Google Friend Connect could very well CLICK HERE TO READ MORE...

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