Can Bartz Turn Yahoo! Around?
Carol Bartz, the new CEO of Yahoo!, has announced a new reorganization plan for the company. Will it help? On the surface the new reorganization appears like a good idea. By dividing the world into the U.S and the International Community, Yahoo! can focus its core business on non-U.S. searchers, which is probably a good idea. Google seems to be having a hard time getting the same recognition in Europe and Asia that it has in the U.S. This is partly due to Google's privacy policy, whereas Yahoo! has a much more favorable privacy policy, which is important to European citizens and could mean that Yahoo! has a chance to make significant gains in Europe. This doesn't necessarily mean that Yahoo! is giving up CLICK HERE TO READ MORE...
Google Analytics For Flash: Tracking Your RIAs
Not long ago Google announced that Google Analytics can track Flash applications. That was a great development for Google Analytics, but how many people have actually used the code or the API for tracking their Rich Internet Applications (RIAs)? If your knowledge of web development is limited to HTML and CSS then you may not know what an RIA is. But that doesn't mean you couldn't benefit from developing one. Matthew McNeely wrote a great piece on using Google Analytics for Flash open source code. At first, I thought the abbreviation for their website folder was gatorflash (as in Gator Flash), but then I realized it stood for Google Analytics For Flash, hence gaforflash, a fine distinction. But that's a CLICK HERE TO READ MORE...
Is Organic SEO Really Your Best Option?
For years search engine optimization practitioners have been proclaiming the virtues of organic SEO. It's free. It's easy. It's not PPC. Etc. By the same token, pay per click experts have been signing the praises of PPC - it's fast, it's dynamic, it's targeted traffic, and it's not organic SEO. Does it really matter? Personally, I think that your Internet marketing efforts should all work together. It's not a matter of SEO vs. PPC. It's more a matter of whether or not you are targeting your traffic through the tools that are available to you, and organic optimization is one tool at your disposal. And it's a valuable tool. Organic search engine rankings is about targeting the keywords that are important to your business and achieving business CLICK HERE TO READ MORE...
Traffic, Links, and Article Sandwiches
Doing business online boils down to two things reall - traffic and links. Traffic is important because without it you can't close any sales. It takes traffic to make conversions. Where you get your traffic from isn't as important as getting targeted traffic. If you drive traffic to your website that is qualified and ready to buy then you have good traffic. It's the most important thing for any website. Links are a means of driving traffic. With links you can build a solid base of targeted traffic that shows up at your doorstep over and over again, day in day out. Where you place your links is very important in the overall scheme of things because if you put them in the wrong places you CLICK HERE TO READ MORE...
Does Outlinking Kill Your PageRank?
Rand Fishkin is at it again. He wrote a great blog post on the value of linking out versus linking in. One of the reasons that many search engine marketers refuse to link out on their web properties is because they are afraid that they'll pass valuable link juice to their competitors that could go to their internal pages instead. Here's what Rand has to say about that: As for costing PageRank - yes, it's true. Technically, the original PR formula (described in great detail here by my grandfather, Si) dictates that any link equity spent on external pages is lost opportunity that could have been spent on internal pages. HOWEVER, I (and many other notable SEO experts) have seen very compelling evidence to CLICK HERE TO READ MORE...
Google Local Onebox – What’s The Trick?
What does it take to get listed in Google's local search onebox? FYI for those who haven't heard, the Google onebox is the box and map that show up on local search results for specific searches. Let's say you search for microbreweries in Harrisburg Pennsylvania. In this case, we're shown three links in the onebox. I've seen as many as ten. Regardless of the number of businesses listed for a particular search, however, is there a trick to know in order to be one of those businesses that appears in the Google onebox? No, there's no trick. All you really need to do is list your business with Google Maps. Whenever a searchers goes online to use Google to make a local search, Google brings up CLICK HERE TO READ MORE...
Is Authority Important For Blogs Too?
Blogs have come into their own. It's not unusual for a business to throw up a blog and have that blog act as its primary website. But do these blogs rank differently than static websites? Are they treated differently by the search engines? Does authority count? With static websites, authority is very important. How about for blogs? According to an article by Matt McGee, yes, authority for blogs is important: Blog results “authority”: Coincidentally, those three old posts mentioned above all came from Huffington Post, which suggests authority may trump timeliness when blog posts show up in universal search. In fact, Chris did say that authority/prominence matters a little more in universal search results than in Google Blog Search results. Kudos to Matt McGee for his CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
