How To Know When Your Search Engine Optimization Has Done His Job

Writing by Nick Stamoulis Tweet

Every once in a while, but not very often, I find a blog post so well done that I wish I’d written it. Such is the case with this post from Aaron Wall. There are several gems in this piece worth highlighting but I’d like to hone in one comment in particular, namely:

Done well, however, search engine optimization is a very powerful, cost effective channel. A steady flow of new visitors will arrive for years after your initial investment is made.

Many brick and mortar business owners are used to paying for a service and measuring results on the short term. But that’s not the way it is with search engine optimization. In fact, some of your most important benefits could come months after the end of an search engine optimization campaign. That makes it difficult to measure the true results if you are an instant gratification thinker. Veteran business owners, of course, are typically not those kinds of thinkers.

SEO is a powerful force. Different companies require different strategies. A good SEO starts with your own website and analyzes what you’ve done. He should look for those things you’ve done right. Those are the things you don’t want to change. But the SEO who will earn your investment back should be able to fill in the gaps between those areas you’ve done well. And if he does that and you see an increase in traffic from his efforts, you can say the SEO has done his job.