How Far Can Social Go?

Writing by Nick Stamoulis Tweet

Social media marketing is powerful and fun. And it’s getting a lot of attention right now. But is it really all it’s cracked up to be? Yes. And no.

Social media marketing can only go so far. Search engine marketing and optimization can go much further.

Here’s what I mean: If you join one social media website then you are limited to reaching only other people at that social media website who are interested in your type of product or service. Do you know how many people that is?

But if you use search marketing strategies to reach your target audience then the pool of people who might be interested in your offerings will be larger. Your pool is now open to everyone with Internet access who will proactively search for information related to what you do. That is a much bigger pool. When you succeed at search then you know that you have done something. When you succeed at social media, you’ve done something but there are still holes that you can fill through other channels.

The best way to handle social media is to use it to augment your search marketing strategies. It shouldn’t be your first line of offense.