Google Analytics Provides Phone Call, Live Chat Tracking

Writing by Nick Stamoulis Tweet

Ever wonder how many of your phone calls are converting to sales? Wonder what percentage of your website visits result in direct phone calls and what percentage of those convert to sales? Well, thanks to a partnership between Google Analytics and Mongoose Metrics, you can know that.

The service acts through a tool-free 800-number provided by Moongoose Metricks, which is also tied to your Google Analytics account to enable the tracking. The hitch is you need a different toll-free number for every keyword you want to track. Whether or not that expense is worth is up to you, but the toll-free numbers are supposedly affordable. The service starts at $35 per month.

A similar service being offered by Google Analytics is tracking for your live chat sessions. This service is provided by LivePerson in partnership with Google Analytics. Wow!

Both of these services seem very valuable for your search engine optimization efforts. If you’ve been looking for a way to track conversions for your live chat sessions and phone calls, now you have it. For more information on both services, check out this blog post at the Google Analytics Blog.