Do You Title Your Pages With Your Keyword Phrase?

Writing by Nick Stamoulis ShareThis

When it comes to creating page titles and page URLs, there isn’t any magic formula. There’s just plain old good search engine optimization. Use the primary keyword phrase that you have picked to target on a particular page of your website.

I see page URLs sometimes that don’t include primary keywords and I wonder who thought of those. You have keywords so use them. And why not put them in your URL?

Here’s what I mean:

Let’s say your keyword phrase is “toy poodle” and you already have a page on your site titled http://allaboutdogs.com/toy-poodle. If you’ve discovered that you get a lot of visits to that page and it’s doing well but you want to build another page about toy poodles to reach a different market segment then come up with another way to use “toy poodle” in your page URL. You may, for instance, style your new page http://allaboutdogs.com/toypoodle. Or maybe you style it http://allaboutdogs.com/about-toy-poodles. Whichever way you do it, the keyword will help you a lot more by being in that URL.

With regard to your page title, you know to put “toy poodle” in that too, right? Well, you do now. It’s all about the keyword phrase, man.