Google Analytics: Free Metrics And Tracking Tool

Writing by Nick Stamoulis Tweet

It is nearly impossible to run a website without analytics, without tracking and measuring your statistics. I say nearly because you can build a website and not track anything, but you’ll be hard pressed to succeed. If you’re not tracking then you’re not improving.

Google Analytics is a good free tool if you can’t afford the big and costly packages that have entered the market in recent years. With Google Analytics you can track your traffic statistics, find out where your traffic is coming from, see how long people tend to stay on your website, set some goals and track them, measure conversion statistics, and even find out what keywords people are using to find you in the search engines. That’s all very useful information for your business, website and your long term search engine marketing and optimization strategies if you know what to do with it.

It doesn’t matter if you are a small business or a big corporation. You still need to track your statistics. You can’t fix what you don’t measure, they say. And there’s a lot of truth to that. Google Analytics is free. And it can help you succeed.