Simple Landing Pages Are Best For Mom And Pop

Writing by Nick Stamoulis ShareThis

According to an article in WebProNews, simple landing pages win the day. I’ll have to agree.

The article goes to great lengths to tell why big corporations are losing the search engine marketing war to mom and pop. Supposedly, there’s a product online that will help the big guys get closer to mom and pop in competition. But mom and pop can use the same tool and will still have the same advantage. When it comes right down to the nitty gritty, individuals are the ones who are using the tools online to compete and win. Corporations must rely on individuals and the individuals at the top are more interested in broad trends, stats, and developing marketing segments. By the time all of that top-level stuff is rolled out, mom and pop can have their landing pages built, pay per click advertising campaigns turned on, social media marketing teams driving the Digg train, and articles running up the submission mill. The wheels will be rolling.

But even then, no matter how fast those wheels roll, if the landing page isn’t simple and if it doesn’t have a strong call to action then it won’t matter. You have to do what works. And that means getting back to the basics.