How Site Search Can Do Your Keyword Research For You
Writing by Nick Stamoulis on Sunday, February 22, 2009 Leave a comment
Bill Slawski from SEO By The Sea .com asks some good questions.
One of my favorite ones is this:
If you own a web site, and have a site search on your site, do you look at what people are searching for and how they are searching, to try to understand better what they might be trying to find on your site?
Site Search is a great way to find out how people use your website, but it’s also a key clue as to what they may want to see on your site. By allowing users to search your website you can see what they search for that they don’t find. If you get a lot of queries for a tpic that you don’t cover then you can use that information to serve the niche and build pages on those popular queries that you aren’t currently fulfilling.
Another way you can use Site Search is to refine your current information offerings. If you get a lot of queries for a keyword phrase that is similar to one that you’re targeting, but not exact, then you can use that information to build another landing page for the similar search query.
Many website owners have found out that Site Search is one of their best optimization and keyword research tools. You can use it too!
Leave a comment Category: Keyword Research
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