Reputation Management: It’s About Search Engine Saturation
Writing by Nick Stamoulis on Monday, February 23, 2009 Leave a comment
The bottom line on online reputation management is search engine saturation. That’s essentially what Michael Gray is talking about on this Marketing Pilgrim post. He’s telling people to increase their search engine saturation by adding directory listing profiles. It’s not a bad strategy.
In fact, the strategy works. The key is to drive negative comments about you or your business down in the search engine rankings. To do that, you need to drive something else up in those listings to replace the negative talk. How do you do that?
Directory listings is just one way. It works, but there are other ways to increase your reputation with the search engines as well. You can start a blog – and you should. You can do some article marketing. You can also join a few social networking sites and be active in them. If you’ve done those things and you still have negative information rising in the search engines for your name or brand then you’ll have to start getting a little bit more sneaky. Not blackhat sneaky; just sneaky.
Start driving links to your profiles and articles. Links with carefully place anchor text can help you rise further in the search engine rankings and help you increase your search engine saturation. Reputation management isn’t a zero-sum game, but it’s about as close to being zero-sum as you can get online.
Leave a comment Category: Online Reputation Management
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